Our research starts with interviewing with the owner & factory/office worker by visiting their office or teleconference. It is not rare to refuse the contract with vendors if we concluded that is difficult to launch the business after the analysis. Our mission is to tell the customer the essential meanings of your brand and provides the experience of joy by offering your product. CaLORS will be the main hub to expand your brand and business in Japan.
Marketing & Sales
We offer the following service after the contract is formed.
1. Competitive positioning.
a) Market / Competitor analysis based on the customer perspective.
b) Find the superiority with original SWOT analysis, and target the specific domain.
c) Review the product/service portfolio, and build a competitive advantage.
2. Business strategy
a) Business development based on our network.
b) Improve the work process by using our supply chain, MA, SFA and CRM system.
c) eBusiness strategy based on the CaLORS and other EC engines.
3. Marketing strategy
a) Market research based on the Japanese customer perspective, and verify the hypothesis.
b) Build the brand by using precise communication tools & channels such as SNS, shops and etc.
c) Measurement of effectiveness by using SFA and carry out PDCA to achieve our goals.
4. Communication strategy.
a) Find the correct communication tools with an efficient marketing budget.
b) Enlarge customer contact and build the right customer journey.
c) Media approach by using an efficient press release method.
5. Sales & Supply Chain strategy
a) Full inspection will be done before selling your items.
b) Purchase your goods and sell trough our website and shop channels.
c) Project management and customer services based on SFA.
We are not interested in a major brand who already came into the Japan market with traditional local distributors. Our main target is mainly small & medium size range of the company. They have a very unique concept and product, but it is very much difficult to offer the item in Japan due to the high-quality requirement by the Japanese customer.
We believe in those brand & company. and we are wishing to focus more on the brand concept & product for their success. Providing those philosophies to the right person with the right service will be our mission. The market share is not our interest. Not the maximization, but the optimization in the market is the keyword to our innovation.
What is CaLORS ?
CaLORS is one of the unique cycling apparel websites. We are not providing various kind of cycling wear, not even interested in doing such things. Our mission is to offer the value of the partner’s brand itself. Searching the most unique & talented brand from Europe, and provide those items with Japanese standard service is the value of CaLORS.
CaLORS : Cycling Apparel Loving Riders
– PISSEI (Italy)
– BIORACER (Belgium)
– MYN (Italy)
– SALICE (Italy)
– SAKO7 (South Africa)
Our strategic partners
– Famous professional bike shops in Japan – more than 200 bike shops
If you got interested in…
Please contact from the following page with your concern, issue and wishing goal in Japan market.