Business process
Our research starts with interviewing the owner & factory/office workers by visiting their office or teleconferencing. It is not rare for us to refuse the contract with vendors if we conclude that it is difficult to launch the business after the analysis. Our mission is to tell the customer the essential meanings of your brand and provide the experience of joy by offering your product. CaLORS will be the main hub to expand your brand and business in Japan.
Marketing & Sales
We offer the following services after the contract is formed.
1. Competitive positioning.
a) Market / Competitor analysis based on the customer perspective.
b) Find the superiority with original SWOT analysis, and target the specific domain.
c) Review the product/service portfolio, and build a competitive advantage.
2. Business strategy
a) Business development based on our network.
b) Improve the work process by using our supply chain, MA, SFA, and CRM system.
c) eBusiness strategy based on the CaLORS and other EC engines.
3. Marketing strategy
a) Market research based on the Japanese customer perspective, and verify the hypothesis.
b) Build the brand by using precise communication tools & channels such as SNS, shops and etc.
c) Measure effectiveness by using SFA and carry out PDCA to achieve our goals.
4. Communication strategy.
a) Find the correct communication tools with an efficient marketing budget.
b) Enlarge customer contact and build the right customer journey.
c) Media approach by using an efficient press release method.
5. Sales & Supply Chain strategy
a) Full inspection will be done before selling your items.
b) Purchase your goods and sell through our website and shop channels.
c) Project management and customer services based on SFA.
Our strength
We are not interested in a major brand that has already entered the Japanese market with traditional local distributors. Our main target is mainly small & medium size range of the company. They have a very unique concept and product, but it is very difficult to offer the item in Japan due to the high-quality requirements of Japanese customers.
We believe in those brands & companies. And we wish to focus more on the brand concept & product for their success. Providing those philosophies to the right person with the right service will be our mission. The market share is not our interest. Not maximization, but optimization in the market is the key to our innovation.
What is CaLORS ?
CaLORS is one of the unique cycling apparel websites. We do not provide various kinds of cycling wear, nor are we interested in doing so. Our mission is to offer the value of the partner’s brand itself. Searching for the most unique & talented brands from Europe, and providing those items with Japanese standard service is the value of CaLORS.
CaLORS : Cycling Apparel Loving Riders
Our clients
– PISSEI (Italy)
– BIORACER (Belgium)
– SALICE (Italy)
Our strategic partners
– Famous professional bike shops in Japan – more than 200 bike shops
If you are interested in…
Please contact us from the following page with your concern, issue, and desired goal in the Japanese market.